Nascar Partnership

For the 2026 SafetyCulture x Trackhouse partnership, my goal was to bring the raw, high-velocity energy of the NASCAR track to the digital space. I designed a landing page that leads with an emotional hook, focusing on speed and precision - to building immediate credibility. From there, the experience pivots into functional product-led solutions like Inspections, Issues, and Actions that the team actually uses to stay competitive. It’s a high performance page built to prove that if our tech can handle the pit road, it can handle any workplace. Deeper engagement was our main key metric: The average scroll depth hit 70%, confirming that the transition from the "emotional hook" to our core features (Inspections and Issues) successfully kept users moving down the funnel.